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Post 7 - Difference between commercial and infomercial:

4/7/2011

7 Comments

 
There are a few main differences between a commercial and infomercial, firstly an infomercial is far longer than a normal ad.
Usually ads are around 15 to 30 seconds long and are on every time slot of the day on television. Infomercials are up to half an hour long and are usually on day time tv when mothers are at home so they can buy the products. 

Another difference is the aim of the ad, infomercials show every aspect of the product and only certain products are shown. For example, usually objects like food or consumable objects. Other things that may not be consumable but aren't put on infomercials are things like insurance and cars.

The objects that are mostly on infomercials are everyday house hold objects or things that cant easily be advertised in a short space of 15 to 30 seconds. Most gym equipment is advertised on infomercials because the product needs to explain itself to the consumer. Also kitchen utensils and vacuum cleaners are ofter advertised during the day because they are products targeted towards middle aged stay at home mums. This demographic is usually short on money, with a lot of time on their hands. The product being sold needs to be explained to them in detail in order to convince them to buy it because they are usually hesitant. 

This contrasts with the purpose of the average ad, that tries to get you to buy a product or service in just 30 seconds, so only a snippet of the product is explained or shown. This is targeted at different demographics and attempts to catch your attention instead of a long description and demonstration of the product.

Infomercials are often over looked because of their cheesy exterior and cliche nature, but it is targeted towards a certain type of people and is de

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Task 6- Advertising Opinion

3/30/2011

1 Comment

 
What we learnt in class relates to this task, advertising is defines as how companies try and get you to buy something that you haven't even heard of or seen before.
There are many ads that I really enjoy watching, and there are also some that make me want to tear my hair out! This brings me to my next point; every ad is pointed at a target market.
There are obviously a lot of ads on tv that aren't pointed at my age group ect so there is no reason for me to like them? So of course there is going to be some ads that I really hate. For example:
+ Every Harvey Norman Advertisement there has ever been.
+ Any cleaning products e.g. Easy Off Bam and Napi San.
+ Stupid cheap Warehouse of Kmart ads that have no humour.

The reason why I really dislike these ads because they feel like a waste of time to watch if they are irrelevant to you, and it feels like the company advertising the product hasn't made an effort to make the ad 
enjoyable for all of the general population that is viewing it. If I were in an advertising company, I would try and appeal to the general public because they are viewing it, and chose to influence others to buy the product.

Example of Worse advertisement in the world:http://www.youtube.com/watch?v=fz1vc71RTew
Some advertisements that I really like watching are those on alternative channels, and if they aren't on just the sky channels, they have to be hilarious. At my age, i feel that ads are a waste of time, so if we are forced to watch them, they have to atleast be funny. My favourite ads are ones that actually have a meaning, they dont always have to be funny, but they have to be clever and at least have an attempt to make it look like they have a serious meaning to them, and not going with obvious advertisement hooks and techniques. The niche market that I am in there is rebellion and angst, my friends and I know all about the advertising techniques companies feed us, we can appreciate they are trying but we aren't stupid.

Here is an example of an advert that its suitable to my demographic:

It covers all the bases and has a lot of humour in it. The randomness is captivating and really gets the audiences attention. 
That is my basic opin
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Task 5 - Commenting on Survey Results:

3/17/2011

1 Comment

 
My media survey had some interesting results. After looking at the ten people's answers that I surveyed, it turned out that the older generation reads more newspapers than people under the age of approximately. I feel that this is because younger kids are quite self centered and aren't very worried about other people's problems unless it affects them. Also, with all the long articles and talk about politics, I think that that would turn a lot of younger people off the newspaper.  I predict that the older generation read the newspaper more also because of the interest and time. They have the maturity to care about other stories and also for some of the plus 50 year olds, TV wasn't around when they were young so they have learnt to read instead of just watching the TV for news coverage ect.
Not many people I surveyed bought newspapers just for the free coupons ect. I feel this is because there isn't much chance of winning, and not many people want to waste that extra 2 dollars on a lost chance. I feel the same about this.
Even though most people I surveyed didn't actually read much of the newspaper, many said that they would miss it. Most like watching their parents on Sunday mornings just sitting and reading the newspaper. 

My feelings towards newspapers are that they should stay around. They are such an easy and cheap way to get proper in depth news bulletins without having to read it in all one go. Unlike the TV you can just read a little bit of it, and then come back to it at a later date. When I read the newspaper, the articles are actually very good and worth a read so I feel that more people should read the newspapers, and that they wont die out for a little while yet. But eventually 

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Task 4 - Coverage of Christchurch Earthquake

3/8/2011

1 Comment

 
Five Online News Papers Covering the Christchurch Earthquake:
+NZ Herald- http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10710960
+Sunday Star Times- http://www.stuff.co.nz/sunday-star-times/
+The Press- http://www.stuff.co.nz/the-press/
+Stuff.co.nz- http://www.stuff.co.nz/
+Otago Daily Times - http://www.odt.co.nz/

All Five of these online news papers have coverage of the Christchurch Earthquake. The site ive chosen to find an article on is The Press because it is from the hometown of the earthquake.

Link to article:http://www.stuff.co.nz/the-press/news/4745935/Lovebirds-live-happily-ever-afterI think that this article is very pointless, the pun that they used was clever, but there was no point in the article. Not many people want to hear about two birds getting rescued. People worry about other people, and whats going to affect them later on. I guess for some, this article is heart warming and makes them feel better. But for me, I want to know more stories on people getting rescued out of the rubble, or family's struggle so I can at least relate. 

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Task 3: What I have discovered after searching about television

3/2/2011

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Picture
I have found out a number of things after searching about the tv. They are:

Overall, I think that there wasn't much to learn about television. After researching for a considerable amount of time about broadcasting companies I have come to the conclusion that TV is designed to inform and entertain and that nowadays there are a lot more advertisments.
In my opinion, I wish I could go back to the black and white days of simple television that was purely for entertainment and for the pleasure of viewers. TV is now something taken for granted and something that is used just to fill in time. Back when it was first invented, it was a privilege to use and had content that was worthwhile with a lot of effort put in, rather than 
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Researching Your Medium - Task Two

2/26/2011

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Type of Media = TelevisionQuestions: 

1. Who or what owns the medium your using?
+ There is no specific person that owns the television in general, but there are different media companies that own the channels. For example:

MTV - MTV networks http://en.wikipedia.org/wiki/MTV_Networks
TVNZ - Is owned state wide, and the channels that come under that are, TV1, TV2, TVNZ6 and TVNZ7. http://en.wikipedia.org/wiki/Tvnz
UKTV - Is owned by BBC , http://www.uktv.co.nz/about/
Comedy Central - MTV networks
Nickelodeon - MTV networks 
FOUR - MediaWorks
TV3 - MediaWorks

2. What is the purpose of television for the owners/producers and for the target audiences?
+ The purpose of television is mainly for entertainment and for information. 
For owners and producers, the purpose of television is for the advertising. It is the only way that networks make any money and stay in business. 
For watchers in their target audience, it is either for entertainment or to inform. Channels like the History Channel and National Geographic are obviously to teach and inform viewers about world problems, but for shows on MTV and Disney Channel is purely for entertainment. 

3. What is the television designed to do?
+ The above answer sums this up, its to inform and entertain.

4. What is the content of the television, and where does comes from?
+ Television shows and movies play on tv. There are different channels and programmes that view everyday. There are shows like the News that inform viewers about world problems, there are channels that are for children only, channels for adult entertainment, programmes to inform about animals, crimes ect, and there are comedy that are easy to watch. Generally, shows that view past 8.30pm are classed as adult shows.
There are different television networks that broadcast shows on to tv. In New Zealand there is SKY that most New Zealanders have. This has over 100 channels that are broadcasted to customers that pay to subscribe. 

5. How does advertising relate to the content of the medium and to the target audiences who consume it?
Usually, the advertising on the tv relates to what demographic is watching it. For example, after school around 3.00 is when school kids come home at watch. So the advertising would be for toys, childrens concerts and food that children want to consume. 

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Task One:

2/22/2011

2 Comments

 
I think that my media consumption is very high. I often use the internet, mostly everyday and I am actively involved in watching tv and l listen to the radio everyday. Facebook and internet banking is the main reason why I use the internet. Since I have a job now, I have to keep track on how much I'm spending and saving. I go on facebook everyday to catch up with friends, organise outings and to keep in touch with relatives. Especially after the earthquake, facebook has been a centre point for communication to see relations are alright.
Most days I watch tv when im bored. Most tv programmes that are suited to my demographic are shows like gossip girl, glee, modern family, two and a half men and home and away. All of these shows are suitable for girls aged 14-18 mostly and are a little bit more mature than shows like on the disney channel. 

My radio usage is quite high as well, on the days I work I listen to the Edge up to 10 hours. Most of this I am not paying attention to it 100%,but the songs are easy to keep listening to. The Edge is most suited to teenages because of the content in it and the genre of most of the songs. 

Overall, my media usage is higher than most, I watch tv, go on the internet and social networking sites, and listen to the radio for hours on end. My demographic is that of a teenage girl, and certain shows are pointed at my demographic, I tend to watch these shows a lot.

  
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